AutonetMagz – On 24 March 2017, Nissan announced the appointment of Eiichi Koito as the new President Director of PT Nissan Motor Indonesia (NMI) and will start on 1st April 201. Previously the President Director, is Antonio Zara who will take a new position as Senior Vice President – Transformation Projects at Nissan Asia & Oceania.

As a new President Director, Koito will responsible to develop business strategy to optimize Nissan performance, including product introduction, and significantly improve the presence and accessibility Nissan and Datsun brands in becoming the main player in Indonesia automotive market, as he also responsible for Nissan factory in Indonesia.


Yutaka Sanada, Regional Senior Vice President & Head of Operations Committee Nissan Asia & Oceania said, “Eiichi Koito got a good consistency records and broad experience in automotive industry and Mitsubishi. His experience in handling Indonesia market on his earlier job will be benefit. I’m glad to have a leader like Koito joining to accelerate Nissan growth in this dynamic market like in Indonesia.”

Eiichi koito joining Mitsubishi Corporation on 1994, and working at several key position, including product planning, sales and marketing. He works at Mitsubishi Motors on 2014, and currently held the position as the General Manager – Global After Sales Division, Global After Sales Planning Department in Mitsubishi Motors HQ.


It is interesting things to look at, as considering Carlos Ghosn who handled Nissan-Renault Alliance also moved to Mitsubishi Motors, as in Indonesia, Mitsubishi officers who become Nissan Motor Indonesia boss.

This management changes not only happening in Nissan Indonesia,as several times ago, Mitsubishi Motors Indonesia transformed to become PT Mitsubishi Motors Krama Yudha Sales Indonesia just to handle passengers vehicle, so do a new CEO with Kyoda kondo, who has worked for Mitsubishi Motors Japan for 30 years.

With this huge transformation for Nissan and Mitsubishi Indonesia, looks like there will be a lot of changes in relation with model development, sales, after sales, etc in future years to come. One thing for sure, this big Mitsubishi and Nissan agenda will aiming to become the new rival of Avanza and Xenia based on the Mitsubishi XM Concept.

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